Für Retailer
Added value for you and your customers

In order to learn more about the shopping behaviour of your customers in stationary and analogue retail, a connecting interface between these worlds is needed: the receipt - and an app that can scan and evaluate it. For your customers, a budget book and a bonus system could be the incentive to use it. For you as a retailer or service provider, exciting and useful information about buyers and sellers can be obtained: What is bought when, from whom and at what time? Popular products, location- and time-dependent prices for comparison and the size of shopping baskets can be used to plan offers.

• Prototypical development of an app for scanning and analysing till receipts
• Google Vision / Amazon Textractals cloud services for recognising text blocks
• Self-developed Python library to identify relevant core information
• AWS Lambda to provide the service as a REST API

Betty Barclay Group
Digital brand experience in the fashion industry

With the aim of offering an enhanced shopping experience across all touchpoints, the Betty Barclay Group decided to relaunch the online shop including further parts of the existing system infrastructure. The basis for this is the e-commerce solution from Shopware and the PIM and MAM system from Contentserv. The special focus on the different fashion brands with more than 4,000 products and over 100,000 digital assets ensured an enhanced shopping experience—not only across digital touchpoints but also in the stores.

• Online shop based on Shopware 5.5 Enterprise
• Implementation of Contentservs state-of-the-art PIM system
• Connection of external systems such as FitFinder, Arvato & Tradebyte
• Publishing of rich, complete and accurate product information to multiple touchpoints
• Scalable growth thanks to a flexible data model and automated workflows

Tchibo
Online shopping now also mobile

We developed an app which adapts websites to mobile devices and increases the focus on sales for one of Germany’s largest online retailers.

• Native app for iOS & Android, including backend connection
• Creating various national clients in Europe
• Offline support for the most important functions

Philips
Content for various systems

This provider of a wide range of technologies relies on our expertise when it comes to producing and managing product information for various online dealers.

• Unique content production for a number of dealers
• Content syndication across all dealers
• Validation & enhancement of product information
• Preparation for various PIM & shop systems

Paulmann Licht
Storytelling in the online shop

In addition to purely selling its products, Paulmann Licht also focuses on brand communication and consulting. Using tutorial clips, product descriptions, lighting designers, assembly tips and a live-chat tool, end customers are offered a comprehensive range of consulting services right from their first shop visit.

• B2B & B2C Shop on the base of Shopware Enterprise
• Strategic refocusing in Connected Commerce
• Innovative features for storytelling
• Ongoing international rollout in over seven countries

See the case

OTTO
Content production on a grand scale

The commercial & services group has been relying on our expertise in creating and refining item data for over 20 years. We optimise supplier data, research attributes, compose search-engine-optimised texts, and edit images.

• Reliable content production on a grand scale
• Excellent process experience through a longstanding customer team
• Efficient production through smart use of tools
• Content management in the OTTO PIM

LR Health & Beauty
CMS- & frontend development

We are an important partner for the digital presence of this successful health & beauty company.

• Development of international portals & landingpages
• Technical design to expand interfaces
• Automatic assignment of sales partners

Gerry Weber
Digital B2B shop based on SAP hybris Commerce

The retailer can now also collate collections online from the comfort of their home. Just like in the analogue showroom, clothing items can be hung up, taken down and compared on a digital latticework wall, saving the retailer lots of time and travel expense.

• Integrated online & offline order area based on SAP hybris Commerce
• Collate collections online
• Huge time & cost saving for retailers

Gebrüder Heinemann
Social Media & newsletter

We’re the perfect digital marketing partner for Gebrüder Heinemann, one of the largest retailers on the international travel market.

• Devising campaigns across all relevant touchpoints
• Social media channel management for an active community
• Designing, creating & sending regular newsletters

bonprix
An e-commerce platform as individual as its customers

Together with bonprix, hmmh has created an individual e-commerce platform that is currently operated in sixteen countries. As individual and high as the demands of the customers of bonprix were also the demands in the individual development of the online shop. hmmh supports the high-performance, individual Java platform and specialized and improves it weekly. The goal is to continuously develop the software architecture

• Individually developed CRM based on Ruby on Rails
• Back-office applications for online marketing & webshop control
• Filter & configuration options based on Fredhopper