Für Retailer
Added value for you and your customers

In order to learn more about the shopping behaviour of your customers in stationary and analogue retail, a connecting interface between these worlds is needed: the receipt - and an app that can scan and evaluate it. For your customers, a budget book and a bonus system could be the incentive to use it. For you as a retailer or service provider, exciting and useful information about buyers and sellers can be obtained: What is bought when, from whom and at what time? Popular products, location- and time-dependent prices for comparison and the size of shopping baskets can be used to plan offers.

• Prototypical development of an app for scanning and analysing till receipts
• Google Vision / Amazon Textractals cloud services for recognising text blocks
• Self-developed Python library to identify relevant core information
• AWS Lambda to provide the service as a REST API

Betty Barclay Group
Digital brand experience in the fashion industry

With the aim of offering an enhanced shopping experience across all touchpoints, the Betty Barclay Group decided to relaunch the online shop including further parts of the existing system infrastructure. The basis for this is the e-commerce solution from Shopware and the PIM and MAM system from Contentserv. The special focus on the different fashion brands with more than 4,000 products and over 100,000 digital assets ensured an enhanced shopping experience—not only across digital touchpoints but also in the stores.

• Online shop based on Shopware 5.5 Enterprise
• Implementation of Contentservs state-of-the-art PIM system
• Connection of external systems such as FitFinder, Arvato & Tradebyte
• Publishing of rich, complete and accurate product information to multiple touchpoints
• Scalable growth thanks to a flexible data model and automated workflows

materials4me by thyssenkrupp
B2B and B2C shop based on Shopware

At materials4me both traders and end customers receive metal and plastic products in the proven thyssenkrupp quality in parcel shipping. In order to be able to react faster to the markets in the future, materials4me was removed from the hub environment based on SAP hybris and reinitialized on its own Shopware Enterprise platform. Since then, materials4me has been able to place and distribute its own products completely independently and much faster.

• Responsive platform based on Shopware 5.4
• Development of an individual cut-to-size function
• Roll-out on currently four countries
• Complete introduction and connection to the Shopware ERP "Pickware"
• Concept for content and digital marketing

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Tchibo mobil
App with connected features

With the new connected features and the service offerings of the Tchibo app, customers can clarify almost all customer concerns from wherever they are. The service via app supports the features, which Tchibo mobile stands for in the market: fair - Ffexible - personal.

Tchibo
Online shopping now also mobile

We developed an app which adapts websites to mobile devices and increases the focus on sales for one of Germany’s largest online retailers.

• Native app for iOS & Android, including backend connection
• Creating various national clients in Europe
• Offline support for the most important functions

Share a Beard
Finding a substitute Santa

This free app saves Christmas: Fathers can meet up and enjoy being there to see their children open their presents.

• Charity project in co-operation with SOS Kinderdorf
• Profile, local search, chat & donation function
• Launch campaign & social media marketing

Philips
Content for various systems

This provider of a wide range of technologies relies on our expertise when it comes to producing and managing product information for various online dealers.

• Unique content production for a number of dealers
• Content syndication across all dealers
• Validation & enhancement of product information
• Preparation for various PIM & shop systems

Paulmann Licht
Storytelling in the online shop

In addition to purely selling its products, Paulmann Licht also focuses on brand communication and consulting. Using tutorial clips, product descriptions, lighting designers, assembly tips and a live-chat tool, end customers are offered a comprehensive range of consulting services right from their first shop visit.

• B2B & B2C Shop on the base of Shopware Enterprise
• Strategic refocusing in Connected Commerce
• Innovative features for storytelling
• Ongoing international rollout in over seven countries

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OTTO
Content production on a grand scale

The commercial & services group has been relying on our expertise in creating and refining item data for over 20 years. We optimise supplier data, research attributes, compose search-engine-optimised texts, and edit images.

• Reliable content production on a grand scale
• Excellent process experience through a longstanding customer team
• Efficient production through smart use of tools
• Content management in the OTTO PIM

MoovOn
Market launch & social media

From digital market launch to inspiring a lively community, this rewards-programme provider for travellers relies on our expertise.

• Digital launch campaign
• Social media strategy & content
• Customer relationship management
• Digital media advertising